Samsung Galaxy 8 Rebrand

A semester long project for Advertizing Design to advertize and rebrand the newest Samsung technology (the Galaxy 8 renamed the Phoenix). The idea was to approach the story from a slightly-comedic, lighthearted perspective and use the faults of Samsung's last release and media drama to drive users to their newest product. This is a campaign with multiple components, a digital ad, 2 T.V spots (one without a visual), and a print ad.