The Washington Association for Community Health went through a major brand update in 2018. Starting with a name change (this organization is formerly known as Washington Association for Community and Migrant Heath Centers, or WACMHC), then a logo refresh, and finishing with an entirely new style guide, I lead, drafted and finalized the new look and feel of this state-wide project. The brand book you see below contains directions and background on naming conventions, messaging, an elevator statement and other communications guidelines (non-visual) that my team at Team Soapbox took on, and I did not participate in. All visual guides, however, I have defined myself.
Further down this post, you will see our work in action: as a business card, a postcard and as a one pager fact sheet.
Below is a business card example.
Here is our postcard, part of a package that went out to members announcing the organization rebrand.
Finally, a one pager template that gives a brief on the Association's purpose.
